Monday, May 31, 2010

US Census




Pr*tty
I lumped this ad into my complaint about commuting-themed ads a few weeks ago. But the reality is, it’s a nice design, and overall a smart campaign.

Sh*tty
I’m not sure why there are regional campaigns for a national initiative, but here’s the west coast counterpart to the above. If this ad is responsible for census participation I suspect California’s population will have dropped to somewhere near 12 (give or take a dozen or so).

Friday, May 28, 2010

Table Talk and Drake's



Pr*tty
I love that they’ve embraced the retro kitsch of this logo and use it in such a simple, striking way. I can’t help but picture a 70s game show by the same name (of course it would involve pies smashed into the faces of the losers). This even older box is pretty awesome, too.

Sh*tty
In case you’re missing the disharmony on the face of this box, there’s about 10 disparate design elements at play here. And yet all I can see with my rage-o-vision is that missing i-dot on the word Fruit, made all the more enraging by the fact that Pies still has its. On a separate note, how did I get into my 30s without knowing a drake is a male duck?

Thursday, May 27, 2010

Tide Coldwater




Pr*tty
The first half of this commercial resides in a solid and engaging concept, thanks to some awesome looking knobs and the Digable Planets.

Sh*tty
The second half is basically every laundry detergent commercial ever made since the advent of people getting either grass, ketchup, or sh*t(?) stains on the chest of their otherwise pristine t-shirts.

Wednesday, May 26, 2010

10 things about my iPad

As some of you may have noticed I recently took a break from the blog to go on a vacation with my wife and three-year-old daughter. The night before we left on that vacation, I got it in my head that I was going to get an iPad to take with us. So I did. (It’s a 64 gig wi-fi model, for the record.)

So in the tradition of this blog I want to share my initial impressions of this pretty incredible device: 5 good things, and 5 not so good.

Before I start in, though, let me just be clear about something: I like Apple products in general, but I’m not a crazy superfan, and I am far from a technologist. My review is based on my use of the iPad thusfar, and does not represent an in-depth, technical analysis. I should also note that I don’t have an iPhone, so some of these comments may seem unremarkable to those of you who figured this stuff out when you got an iPhone. That said, let’s dig in.

* Even a 3-year-old gets it.
Within a couple days my daughter understood what buttons to push and how to use many of the multi-touch capabilities.

* iBooks are pretty nice. (Sorry book designers.)
This may sound silly, but one thing I really like is being able to read in bed without a light on.

* Free in-flight wi-fi is awesome.
We placed a Fresh-Direct grocery order during our flight home. The future is now.

* The Netflix app kicks ass.
I was pretty skeptical that streaming a movie over a wi-fi connection to the iPad would work well. I was wrong. And watching videos in general is effing nice on this thing.

* I’ve only scratched the surface.
I’d be content to only ever use the features and apps I’ve used thusfar, but I’m pretty stoked to figure out what else this thing can do. It really feels right to use a computer this way, and there’s no doubt in my mind that this is the future. For now.


* A handle might be nice.
I realize that sounds kinda dumb, but it’s actually not that easy to hold at the edges, especially when you hold it horizontally. The inclination instead is to cradle it like a book, but because it’s flat, rigid, and heavy-ish, it always feels like it’s about to slip out of your hand. Having something to slip your hand into on the back would help stabilize it. If not the iPad itself, then it should be standard on all skins and cases.

* Multiple users?
Maybe I’m missing something, but it seems the device is designed to have only one dedicated user. But it ain’t an iPod. Seems fairly obvious to me that it should allow multiple members of a household to use it separately.

* Dual usage might be nice.
When my daughter was busy with her stickers app, or watching Sid the Science Kid, I found myself wishing the screen could split and allow me to check my email or twitter account or whatever. Similarly, with a second headphone jack, I could have listened to music while she was listening to her show.

* Why does iPhoto have to open every time I sync it?
I’ve saved kid art and screen grabs to the Photos library on the iPad. That doesn’t mean I want all that stuff in iPhoto.

* The app store isn’t smart enough.
This is somewhat true of iTunes in general, I think. By way of contrast, Netflix figured out that part of what made renting videos work was going to the store and browsing thru the shelves, so they emulated that with their recommendation feature. The iTunes and App store have yet to get up to speed in that regard. Most of my purchases were things I sought out, and I’m hardly well-informed, so my searches are limited by my own guesses at what might exist. Instead, the store should be recommending things, and making me marvel at how it knew what I wanted all along.

Tuesday, May 25, 2010

Pinkberry and Berrywild





Pr*tty
Pinkberry’s signs and facades are consistent and well done. They may lack a certain subtlety, but they are quite fun and attractive.

Sh*tty
These berry-emulators attempt to pull off an equally high-tech look for their sign (front AND back lighting!), but fail to even keep their own (terrible) logo in its proper proportions. The tagline on the added bit of plexiglass below is the cherry on this sh*t sundae. (I’m sorry, did I say cherry? I meant flavorless wad of discarded chewing gum.)

Monday, May 24, 2010

Coffee-mate





(Apologies for the poor quality of the first two images. They were taken in a dark subway tunnel in a hurry.)

Pr*tty
I don’t drink coffee because it tastes like awful. So the idea of adding more awful to it makes my taste buds vomit. That said—and despite the absolutely awful package design—the colors and pattern created thru repetition have a pretty nice look, overall.

Sh*tty
Sadly, they had to sh*tty it up by throwing some truly uninspired, formulaic print ad into the media buy. For those who aren’t seeing it, the formula is: stock photo + headline that shows keyword used to find stock photo + another photo of product segment that allegedly equates to said keyword = a smack upside your intelligence.

Friday, May 21, 2010

Bay Burglar Alarm and American Security Systems




Pr*tty
Quirkish, oldish type. Yes please.

Sh*tty
On the bright side, at least Gort the robot is keeping an eye on your one-window home.

Thursday, May 20, 2010

Fitflop and Shape-Ups




Pr*tty
Focusing on what matters to your audience is usually the best way to go. As I understand it, these shoes give you sexy legs.

Sh*tty
Not focusing at all leads to something like this. So let’s tally this up: ridiculous looking, ugly shoes; fake science; “feminine” swooshy background; redundant tag lines; for some reason the P’s in the name are special; and oh yeah, that fit looking person could be you, I guess.

Sunday, May 9, 2010

Vacation!

I’ll be on vacation all of this week, dear readers. Please forgive the pause in regularly scheduled programming. I’ll see you in a week (or so).

Friday, May 7, 2010

DSW and Filene's Basement






Pr*tty
Helvetica is awesome. Also, primary colors are awesome. Also, photos of actual product are awesome, too (someone might want to mention that to these other guys...)

Sh*tty
I know what you’re thinking: How did they find a computer old enough to get that clip art off those floppy disks? (In their Basement, of course! Duh.)

Thursday, May 6, 2010

Lens Crafters and Cohen's Fashion Optical



Apologies for the poor quality of these photos.

Pr*tty
As I’ve mentioned before, I love a good rebus. This one is simple and effective, and has a great second layer of meaning where the eye can also just be an eye that hearts LC.

Sh*tty
Based on this muddled window display, they’ve forgotten their customers are visually impaired. Or they’re trying to boost business by damaging people’s vision with the ugliness of it all.

Wednesday, May 5, 2010

The Lucky Rice Night Market


This past Friday night I attended a food festival in the ever-so-hip Dumbo neighborhood of Brooklyn. It was part of an 11 day long celebration of asian cuisine, called Lucky Rice. This particular night had a “street” food theme, and featured some incredible restaurants serving up their own versions of street fare from various asian cultures. Needless to say, it was awesome.

But while the foodies were taking pictures of the food (here, here, here, and here for starters), I was collecting business cards and similar ephemera. So without further ado, I present my review of the Lucky Rice Night Market, from the perspective of a snarky design critic (which is to say, I ain’t writing about the food).


The Kati Roll Company - menu card
A charming, even witty, dish that sticks nicely to its origins, but with bold, uncomplicated flavors. You know what you’re getting, and thank goodness for that.


Mantao - business card
Serious and refined. A bit too uptight maybe, but still a mouth-watering bite.


Buddakan - business card
A duo of flavors reminiscent of a mullet: business on the front, party in the rear. A bit disappointing in the execution though... some ingredients from another dish snuck onto the bottom of this one.


Kampuchea - mini menu
A homey dish, with an affable aroma. Also, chickens are delicious.


Mighty Leaf - business card
This vendor couldn’t make up his mind which cup of tea to serve, so he went with both.


Zengo - business card
A few too many flavors on this plate. I find myself wanting to pick thru and eat the couple bits I recognize.


BaoHaus - coaster
A delicious steamed bun that’s a bit boring on the outside, but is quite playful on the inside.


The Good Fork - business card
A confusing presentation that looks like a vegan muffin, but isn’t. And therefore shouldn’t.


Curry-Ya - business card
Plated gorgeously, but quickly falls apart into a muddle of disparate flavors once you poke it with your fork.


Double Crown - business card
Lovely and flavorful, but the portion size is pretentiously puny.


An Choi - business card
Big and sloppy, yet satisfying. And crafted with a good, clean final bite to button up the experience.


Dirt Candy - business card
Sitting in stark contrast on its plate, this messy morsel manages to be inviting, but ultimately leaves you spitting it back into your napkin.


Delicatessen - business card
Best dish of the night. I’ll take seconds. And dessert, thank you.


My Brooklyn Kitchen - magnet and recipe post card
Excuse me waiter, there seems to be an oven mitt in my food. Could I maybe get something less clumsy... maybe that fish dish they’re eating at the next table over?


Bep - business card
Honest, simple food that could stand some refinement from the hands of a more skilled chef.


Asia Dog - post card
An intriguing combination. But one that leaves you wary. That first bite will either assuage or confirm your fears. Personally, I’m a believer.

Thanks to my good pal Kelly for getting me and the wife the complimentary tickets. Can’t wait for next year!