WTF Week 2: Double lame bros

I’m really not sure what disturbs me more, their breathing or that one guy’s haircut.

No wait, I’ve got it. What disturbs me most is that anyone thought this was worth making and putting on television.

WTF Week 2: Sh*t E

Maybe it’s not nice to pick on Earth Day. After all, it’s a fine and decent day. But since when do we need to flash a gang sign to show we’re “committed to preserving and protecting our Earth’s precious resources”?

Maybe I’m just not as cool as Deepak Chopra. Fine. I can live with that. But at least I get that if “showing the E” is supposed to catch on, then maybe the drawing of the hand signal should match the actual hand signal. Otherwise you’re just hailing a taxi with 3 fingers.

WTF Week 2: Time for a Cex change

In case you don’t know what these guys do, and because there’s absolutely no way to tell from this logo, here’s a link to their website.

Now that you know what they do (and even if you didn’t bother to look, because really, there’s no scenario on earth that would make this alright), try not to get a sprain in your neck from shaking your head in bewilderment.

WTF Week 2: Shadow barfing

Last I checked, the Tony Awards are a pretty big deal. At least big enough to warrant some decent design work. It’s that “They should have known better” component that really catapults this into WTF status.

Let’s just assume for one minute that the word TONY could spell out the word AWARDS with its shadow, I still have two big questions. 1) What the hell is that shadow being cast upon? And 2) Why does it look like a drunken chimp drew it?

WTF Week 2: Sh*t canned

Once again, I find myself with a stack of images that need some special, singular attention. These things are just so uniquely bad, their insanity/stupidity/vulgarity has left me unable to find suitable counterparts for them. And since WTF Week seemed to be well received, and summer is the time for sequels, I give you WTF Week 2.

I mentioned these things are really bad, right? In fact, this is so bad I don’t even have the energy to list all of its transgressions. Let’s just say, if you were to throw a dart at this blindfolded, you would safely hit a design element worth scrubbing from your mind. Come to think of it, that blindfold is sounding mighty good right about now.

Murad and Bikini Zone

Pr*tty

Once again, Helvetica is awesome. But I also like the M mark because it resembles a shtickl of lotion. It’s satisfying in the same way that those make-up spreads in fashion magazines—you know, with the puddles of nail polish and crumbled piles of eye shadow—are. Right ladies?

Sh*tty

Never has this particular zone been so unappealing. But hey, who needs to instill confidence in the buyers with a professional and credible looking design. It’s not like you’re gonna rub it on/near your lady business, or something.

Hand writing: Where The Wild Things Are and Havaianas

Pr*tty

I realize it’s not exactly topical to show a movie poster this old, but I just want to point out that I appreciate it when lettering is supposed to look hand written, and it is.

Sh*tty

Conversely, when it’s supposed to look had written and it isn’t I just get annoyed. Seriously, is it so hard to write these headlines out by hand? If you’re allergic to ink and pencil lead, or something, get yourself a f*cking Wacom tablet—we have the technology, people!