Pinkberry’s signs and facades are consistent and well done. They may lack a certain subtlety, but they are quite fun and attractive.
These berry-emulators attempt to pull off an equally high-tech look for their sign (front AND back lighting!), but fail to even keep their own (terrible) logo in its proper proportions. The tagline on the added bit of plexiglass below is the cherry on this sh*t sundae. (I’m sorry, did I say cherry? I meant flavorless wad of discarded chewing gum.)