Monday, May 31, 2010

US Census

I lumped this ad into my complaint about commuting-themed ads a few weeks ago. But the reality is, it’s a nice design, and overall a smart campaign.

I’m not sure why there are regional campaigns for a national initiative, but here’s the west coast counterpart to the above. If this ad is responsible for census participation I suspect California’s population will have dropped to somewhere near 12 (give or take a dozen or so).


  1. I believe the Census 2010 marketing contracts were decided on a state level, so you're likely to see a lot of different campaigns if you look for them!

  2. I don't get the crazy hairdo. Was the designer forced to choose this kid because his hair most resembles a "0"? Also, why the ransom note grunge type?

  3. Oh, you'll answer the California census questions... if you ever want to see your child alive again.