I love that they’ve embraced the retro kitsch of this logo and use it in such a simple, striking way. I can’t help but picture a 70s game show by the same name (of course it would involve pies smashed into the faces of the losers). This even older box is pretty awesome, too.
In case you’re missing the disharmony on the face of this box, there’s about 10 disparate design elements at play here. And yet all I can see with my rage-o-vision is that missing i-dot on the word Fruit, made all the more enraging by the fact that Pies still has its. On a separate note, how did I get into my 30s without knowing a drake is a male duck?