Random House Penguin

Yesterday, my sister-in-law, who works in publishing, posted this to Facebook.

This merger, announced back in October, was news to me. So naturally the new identity (such as it is) was intriguing to me, as was Anna’s suggestion that the new name should really be Random House Penguin.

The following comments, including my own, were made.

And indeed, it seemed the internet had tackled the humorous issue of possible names and logos, primarily here. Then it became official, with what you see in Anna’s image of the letterhead above, and a better look on Forbes.com.

But, oddly enough, it seems no one else really latched onto the notion of a random house penguin. (For me, conjuring up the contrasting image of random field penguins is irresistible.)

Of course, the beauty of this idea is it presents the newly merged publishing giant a natural opportunity to jump on the flexible identity trend. And so, forthwith, I give you Random House Penguin.

Did you spot ’em all?