Pr*tty
The only thing better than Helvetica is tightly kerned Helvetica. And that structural, simple A mark is a nice bit of geometry, too.
Sh*tty
While I appreciate the name Genie for a company that makes mechanical lifts and cranes and stuff, I think cramming every arrow under the sun into the logotype might be ill-advised. In the same way that putting that typeface from the Edible Arrangements logo in your multi-million dollar science fiction “epic” might also be.
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That's a pretty neat looking "G" though
ReplyDeleteYeah, if Genie hadn't dotted that i, it could've worked.
ReplyDeleteI rather disagree. Sure, the Genie logo is overdoing it a bit, but it has a charm to it... of course the scratched-up picture you used makes it look pretty bad... But I actually remember what the Genie logo looks like, positively. Altec is nice, but I really hate logos that I can't read immediately.Because the logo is the letter A, I read it as ah-altec. Sort of like my problem with Asics (Oasics? Basics?)
ReplyDeleteI think the "e" in the second one is kind of adorable. IMO it suffers from having a little bit too many conflicting design elements.
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