These Peruvian buses have a humble, innocent, smile-inducing charm that is undeniable. There’s something to be said for simple means making for simple, distinctive communication.
Here in New York, our streets are filled with tourist-laden buses such as these, or worse. Big, mobile billboards of tortured and torturous typography, feckless color selections, and hackneyed graphic treatments.
Of course, you might argue that it’s only fitting that they’re responsible for transporting the droves of fannypack- and zubaz-wearing out-of-towners we love to hate so much. But let’s not argue.
A huge gracias to P*S* Reader Caroline Kenworthy for contributing the Peruvian bus images.