Wednesday, October 17, 2012

ITG and Select Sector SPDRs

The ITG rebrand is one of my favorites of the year. It is brave and unexpected, and also happens to look pretty damn cool. I don’t think I need to point how unusual that is for a business in the financial services sector.

In fact, here’s a fine example of what’s usual.

I have a tip for you folks in the realm of finance, when you approach your ad agency and ask them to make an ad out of that PowerPoint slide you use to explain your wares to detail-nerds like yourselves, and then—ignoring the fact that your ad is intended to reach an audience of non-detail-nerds—that ad agency makes an ad exactly like your PowerPoint slide with some additional unconvincing spiderwebbing and a poorly differentiated, Trivial Pursuit-esque color-coding scheme... (end of run on sentence dramatic pause) fire them! And yourselves.

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