A serious upgrade for Johnson & Johnson (see an earlier design here). Communicates first aid, sterility, and the simplicity of the product... gauze ain’t complicated, people.
First off, the Curad logotype is laden with ligatures it doesn’t need. You know I hate that.
Secondly, could they find a more muddled way to design this? You’ve got about eight type styles and sizes, numerous shapes and colors, a gradient, and a magnifying ring that doesn’t actually magnify. The bandages may be ouchless, but the box is ouchful.
A big thanks to Josh Leffingwell for the submission.
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