Once again, Helvetica is awesome. But I also like the M mark because it resembles a shtickl of lotion. It’s satisfying in the same way that those make-up spreads in fashion magazines—you know, with the puddles of nail polish and crumbled piles of eye shadow—are. Right ladies?
Never has this particular zone been so unappealing. But hey, who needs to instill confidence in the buyers with a professional and credible looking design. It’s not like you’re gonna rub it on/near your lady business, or something.