Tuesday, April 27, 2010

Uniqlo and Celebrity Pink Jeans

Pr*tty
Stylish and compelling. When you see this, there’s that brief moment - just a nanosecond - when the U and the J read as pure, abstract geometry, then a nanosecond later read as the letterforms they are. I could comfortably live in that first nanosecond for a few weeks at least.

Sh*tty
Here’s a reader contribution that I’ve been holding onto for months, just waiting for the right counterpart to appear. It’s a real shame I had to wait so long to show it too, because wow, is it awful. I’ve seen a lot of bad ligatures in my time, but this is among the most stupid ever made. Also, that typeface is criminal.

Any guesses what a Celebritu is? Leave a comment. The most entertaining definition gets a prize.

The sh*tty image was supplied by my pal Domenic Pagaliluan. Thanks D!

7 comments:

  1. Celebritu: a public relations or advertising method designed to make the subject believe that by purchasing goods of a certain type they will attain qualities of celebrity status in terms of exposure, appearance, or attitude.

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  2. Celebritu is shorthand for (Celebrate the bris, too?) when you meet someone unexpected at a bris.

    Or you are really happy someone served you filtered water.

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  3. Celebritu: The corporate mascot for Celebrity X Cruises, a two-foot tall jarred clone of Britney Spears genetically reconstituted from cast off skin flakes and sweat beads collected backstage at the 2007 MTV Music Awards.

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  4. celebritu - n. half of a discarded dance garment once worn by Madonna.

    celebritu - latin expression which literally translates to "you're famous, too?" - made famous in Shakespeare's Julius Caesar.
    "Celebritu, Brute?"

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  5. sweet, i'm so happy 'celebritu' finally found its pr*tty. uniqlo's got it goin' on. thanks josh!

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  6. I think josh_kg wins the prize. But is the clone 2 feet tall because it's under-developed, or is it a fully adult version of Britney, just shorter?

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