Thursday, April 29, 2010

A Nightmare on Elm Street and The Karate Kid

This post is not a commentary on the merit of remakes, nor is it a commentary on the merits of the respective genres these movies are part of. I’m simply responding to the design of these “standees” (yes, that’s what they’re called).

Anyone who was both terrified and exhilarated by the original film, is likely to get goosebumps seeing this at the end of a dimly lit corridor at the movie theater. With only two simple layers and a light, it is every bit as chillingly iconic as it should be.

Also highly referential to the imagery of the original, but with a design by the year book committee from Elmhurst Junior High School. Thanks for bringing those soon-to-be memories to life, kids.


  1. since the demographic for "the Karate Kid" is going to be middle-schoolers and Jackie Chan fanatics, I say the marketing department got this spot on.

    (and what about those who had no interest at all in the original NoES?)

    It's interesting that they both use the same color scheme. It's because someone discovered that orange arouses the limbic system (and makes you hungry), isn't it?

  2. Quilti, just because it looks like it was designed by middle schoolers doesn't make it appropriate for middle schoolers... they shouldn't have to look at crap just 'cause they're kids.

    And odds are, if you had no interest in the original NoES, then you won't have any interest in this one. Either way, I think the NoES standee is pretty damn spooky on its own.

  3. What's with the tri-fold poster? Is it a backdrop for a science fair project?