Clever, clever, clever. And that pharma-halo is a thing of beauty. And Edie Falco works that Aaron Eckhart hairdo remarkably well.
All in all, this isn’t so badly done. Except for the part where it doesn’t look like an ad for a TV show.
I expect most people have walked past this and thought it really had something to do with good-parenting awareness. And maybe a few more observant people saw the celebrity hiding in the background and the NBC logo and figured it out.
Also, holy what the f*ck. Could that logo be any more needlessly quasi-ligatured? You know something’s wrong when your design for a multi-million dollar television show is no better than the one on the side of a garbage truck.