Regardless of whether you like this ad or not, it does one thing very well. Which is to say, the designers of this campaign, picked one idea (targeted to their audience) and ran with it.
For this ad they tried to throw in too many ideas. Let’s see: picture of the host, check; picture of the contestants, check; tagline in multiple type styles, check; black and white photo of freshly cut bangs, check.
Then they give you three totally bizarre scissors concepts that really amp up the chaos: scissors shaped hairdo, check; scissors unnecessarily attacking a blow dryer, check; and the hardest one of all to comprehend in the short time you might spend looking at this ad, (explosive?) scissors with a lit fuse. Apparently scissors aren’t dangerous enough on their own.