There are aspects of this design that I don’t entirely agree with. But the overall effect gives this product a classier, more premium look than most of the other deli meats next to it.
What’s sad about this is that with a few very minor changes, it could look pretty good. It just falls into the same traps so much packaging design does: borders upon borders, gradients, and no apparent underlying grid. And the who the heck makes sandwiches that piled high with cheap cold cuts?
What’s even sadder is that Hillshire Farm has some of the most wonderfully bizarre and enjoyable commercials on TV right now. But they’ve carried none of that character into the grocery store with them.