I’m a huge fan of these old-school, super simple signs that you see all around the city. (Stuff like this is what inspired Gotham.) Here the ratio of stroke-weight to depth is especially handsome, even if the OTB is a den of inequity.
Why must this be so complicated? It’s three words and a logo, and I have no idea where to look first. And would it have killed them to include an actual circle in their thinking behind this? Although that shape around the word “circle” makes me think of the classic Chicago eatery the Weiner’s Circle.