Tuesday, January 26, 2010

Earthjustice and Starlight Children's Foundation




Pr*tty
Simple message. Decent type. Cute, smiling kid. And I happen to really appreciate the earth-on-a-pedestal concept behind their identity.

Sh*tty
I admit, it’s some cold-hearted sh*t to pick on something like this, but even well-meaning non-profs need a kick in the pants when it comes to their communications.

The design is junk, the headline is poorly conceived (“Send a bear, make a smile” is more to the point), the typeface (Dalliance Roman) is homely, and that logo freaks me the eff out... Why on earth is that poor child’s arm ligatured to the L?!

5 comments:

  1. the latter does seem a bit dated. the top one is fresh!

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  2. The bottom layout is horrible. Don't mind the logo though. I get the connection between the child reaching and the name. Also, the logo could be a bit smaller... too many competing elements. The top one is very clean/current. It might also have something to do with the money available for advertising.

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  3. The Starlight brochure looks like a VistaPrint template.

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  4. The top one kind of looks like a college recruiting poster.

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  5. Writer's perspective: NOTHING that positions a person as a "reason" is acceptable creative. There is no hoarier cliche in advertising. in fact, at one point I started a collection of these ads. Anyone that writes a headline like that should be banished to real estate advertising - forever.

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