Simple message. Decent type. Cute, smiling kid. And I happen to really appreciate the earth-on-a-pedestal concept behind their identity.
I admit, it’s some cold-hearted sh*t to pick on something like this, but even well-meaning non-profs need a kick in the pants when it comes to their communications.
The design is junk, the headline is poorly conceived (“Send a bear, make a smile” is more to the point), the typeface (Dalliance Roman) is homely, and that logo freaks me the eff out... Why on earth is that poor child’s arm ligatured to the L?!