Monday, November 30, 2009

34th Street and East Midtown Partnerships

Anchored by the Empire State Building, this district uses an art deco motif in their identity that makes perfect sense. Bonus points for also making it reminiscent of the city grid.

Here the city grid is so abstracted it might as well not be there at all. Sure, East Midtown is one of the most generic, benign parts of the city, but that’s hardly an excuse for going with an entirely ambiguous concept, and then executing it in less than stellar fashion.

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