The typography on the car is a little inconsistent, but I was mostly willing to overlook that given the understated but perfect simplicity of the logo, especially with the name set in Agency like that. I also love the idea of a fleet of these Nerd Force Smart cars... it’s so the right choice.
After seeing the car, I was not expecting to find this. I’m pretty sure the logotype here is done with a squashed version of Arial. Then there’s the fleet of Scions, which is maybe not so bad, but who are these guys? They’re not nerds. I was promised nerds!