This week is my first theme week (how exciting!). I’m calling it Split Personality Week, because I’ll be featuring businesses that have both good and bad designs in their arsenals. First up: Alleged purveyors of fine imported coffees.
The coffee cup itself is a whatever sort of thing, but the Guy & Gallard logo is sweet and simple. It bespeaks exactly what it offers: quality, slightly premium, but not overly pretentious product.
Their website, however, and their “Cafe” spin-off look stupid kinds of cheap. One has to wonder who’s steering the ship, ’cause it’s leaning hard to port and about to capsize. (Don’t ask me why I got all nautical in this post. I have no idea.)