Monday, October 26, 2009

Magnolia Flowers and Edible Arrangements




Pr*tty
Not only are these graphics beautiful, they really make great use of the side of that van. It’s a very effective mobile billboard.

Sh*tty
Having once received one of these edible arrangements, I can say they’re not as bad as you might think (as long as you’re prepared to eat a lot of fruit!). This “logo”, however, makes me wish I hadn’t written that first sentence. I owe myself an apology.

2 comments:

  1. RE: Edible Arrangemets: If I never see another company use that Papyrus font again, I will be a happy, happy woman. The graphic on the left could be cute, if it was not tacked on to the side of the text like a barely tolerated second cousin.

    With that said, this company is a true innovator and their products, particularly their chocolate-covered strawberries are incredible. But shame on their creative team.

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  2. Edible Arrangements is one of the fastest growing franchises, with over 800 world wide. You think they'd be able to afford to pay for a logo overhaul for their fruit baskets company.

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