Thursday, October 1, 2009

American Express faces and Visa aquarium





Pr*tty
Not exactly a new concept, but beautifully executed. And the writing of the voiceover pairs really well with the imagery. (I’m reminded of another ad, one of my favorites.)

Sh*tty
This ad has some lush visuals, and a sweet message, but whenever I see it I find myself asking, “What does Visa have to do with going to an aquarium on a Tuesday?” Am I just a cynical bastard?

7 comments:

  1. that Visa commercial has bugged me since they started running it. they've got a new cut airing now that doesnt make the clunky attempt to connect the music and the action which i think is somehow better.

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  2. Funny you should mention that revised ad, Laura. Saw it last night for the first time while I was posting this. It _is_ better, but this one still deserves some criticism.

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  3. Poor Morgan Freeman... his voice-over still kicks ass though.

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  4. I saw that American Express commercial when I was watching the news this morning...I immediately liked the beautiful visuals and the concept of the ad. It's great!

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  5. the transition from manta rays to little girls face creeps me out every time.

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  6. I actually don't have a big problem with the Visa ad, but I lovelovelove the American Express faces.

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  7. Nice visuals indeed in the Amex ad, but I can't stomach using the Prelude from the first Bach suite for cello to sell product protection. By being sublime, it makes the message seem ridiculous...

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