Wednesday, September 30, 2009

The Wednesday Waffler: Gleem toothpaste



Happy Wednesday dear readers. Today I’ll be starting a new weekly feature called The Wednesday Waffler. More and more I’m finding things I can’t quite make up my mind about. So I figured, why decide myself.

Today’s Waffler is this bizarre toothpaste packaging. I love its almost-naive simplicity and its retro styling. If the box were (really) dusty, one could think it had been on the shelf for decades. But those colors are so unappetizing, that I have to wonder if I’m just wrong for liking it. And let’s face it, that typography isn’t so hot either.

What say you readers, Pr*tty or Sh*tty?

12 comments:

  1. Sh*tty. Looks like it should be chrome or silver polish circa 1982.

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  2. Happy Wednesday.

    This reminds me oh so much of a car my mother once owned in the late eighties. It was composed of the exact same colours. In fact, I think this might actually be one of the passenger doors. There's a link to the car here but you can't really see the full horror but I give you my word when I say that box of toothpaste IS part of that car. Talbot Samba in Heroin gold... http://bit.ly/33CNQ8

    For this reason alone I can not allow myself to appreciate the packaging. That car alone was the reason I was bullied at school from 1987-89.

    Sh*tty

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  3. i think it's great. _especially_ if that gold printing has some specularity to it. it totally looks like a prop from a tv show or movie.

    i say pr*tty.

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  4. if the packaging was a different color scheme, i could possibly love it in that endearing, "its old so it doesn't know better" kinda way. but right now, i don't get any visual cues that this is something i would want to put in my mouth.

    sh*tty, says me

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  5. sh*tty

    Looks like packaging for golf balls, and "whitens teeth" appears to have been an afterthought.

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  6. This is just far too kitch to not be brilliant.

    Pr*tty.

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  7. Pr*tty. My grandpa used this toothpaste, so I can't look at it without some nostalgia. Also, putting Gleem in italics makes me feel like me teeth are going to go super fast!

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  8. The colors take it from attractively retro to just bad. And when products have packaging like this, I always wonder if the company made an error in 1980 and produced thousands more than they needed and are still trying to get rid of them...

    Sh*tty.

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  9. Both the colors and the packaging make me think "old", not something I want to put on my teeth.

    Sh*tty.

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  10. Kinda the same way I feel about golden daewoos...Pr*tty.

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  11. I actually went online to see if they still made GLEEM. I remember my mom using this brand, as well as Close-Up. Unfortunately, I'd have to agree that this package looks like it should be for a precious metal polish and not polish for my teeth.

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  12. This packaging for Gleem was introduced by Procter & Gamble in 1986 and hasn't really changed since. It's a great toothpaste and is usually only found online and at discount outlets like Big Lots and Dollar Tree now. I like the box for nostalgic reasons. :-)

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