Friday, November 16, 2012

Brand Newish: Iroquois Manufacturing

Sometimes when I come across something like this great looking mudflap, I have to research what the company is just to get the proper context. More often than not, I discover that if there’s good design at work in an unexpected place, the larger context demonstrates it’s just an accident.

Still, there’s a refinement in the type and in the arrowhead holding shape that bespeaks a certain level of taste. So I was hoping for the best.

Alas, sometimes when I look up a company I discover not only is their good design an accident, but that they’ve done themselves the disservice of overriding it with something much worse.

Given that this company manufactures specialized, engineered truck bodies, I can only scratch my head at the decision to trade in their refined logo for this sixth-grader’s hand drawn version. What a shame.

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