These two commercials are somewhat similar in that they both feature small electronic devices moving around in otherwise empty space on the screen, set to music. And yet it’s safe to say they couldn’t be more different from one another.
This is an easy one. iPods are cool.
This is an easy one, too. The ACCU-CHEK Nano is not cool.
And that’s the real problem here. Glucose meters aren’t supposed to be cool. And they sure as hell shouldn’t make attempts at being so. Which is all I can guess at when I try to imagine what they were thinking (if you can call it thinking). The result, anchored firmly in a profoundly absurd jingle, is so laughably bad that I couldn’t possibly add more humor to the scenario.
The bottom line is, I think this might truly be the worst commercial I’ve ever seen.