This ad is nothing special. It’s a decent, servicable design, with a modestly charming joke in the headline.
But when I first saw it, I really got excited, because I thought it was actually the set up to an even better joke. See, on the commuter trains, these poster holders are two-sided, and once in awhile someone takes advantage of that format. So, I really wanted the other side of this ad to read, “Its front”, along with a picture of, yes, the front of the car. That would be an ad I would bow down to.
Instead, it was this:
So the lesson, VW, is this: Sides matter.