Let me preface today’s post by stating two things. 1) I don’t drink, so these counterparts have no value judgements rooted in flavor, brand devotion, or severity of hang overs. 2) What fun would this blog be without the occasional controversial pairing?
I fully acknowledge that this is a pretty crude design. But damn if it isn’t a charming bit of pseudo-Russian alchemy. You just know it’s made in a genuine Ukrainian bath tub.
Due to my nearly-total lack of knowledge about brands of booze, I pretty much had no idea what kind of alcohol Ketel One was until a few years back. Their notoriously obtuse ads didn’t help much. More damningly, to me anyway, the identity design always bespoke something not vodka. Something more of the European dark ages... a fine, monk-made sherry perhaps.
As a side note, I wonder if any mixologists or molecular gastronomists have tackled the idea of a vodka-popcorn mashup called Ketel Corn.