I really don’t have much to say about either one of these. Neither was, nor is capable of engendering any sort of deep-rooted, fondly-felt brand loyalty. Which is a shame, considering chocolate chip cookies (even crumbly, sh*tty ones like these) are one of those things that we should store up tons of sentimentality about starting at an early age. It’s a missed opportunity to not weave a classic, distinct brand right into all that taste-bud driven nostalgia.
At least the old logo utilized some actual typography, and not some crudely drawn nonsense. Of course, that might just be my sentiment talking.