I don’t get many image submissions via Twitter. And unfortunately cell phones don’t take the best images, so go here to see a slightly clearer version of this hardware store identity.
Image quality aside, I can’t entirely decide if I love this, or find it too clumsy and silly. You have to at least give it points for sticking to the concept of the type design, and for having a pretty great name... a worthy pun!
And what do we think about their rebranding?