Friday, May 27, 2011

Smarties and North American Elevator Products

Candy. Sweet, sweet candy.

Truly, this isn’t all that bad. In fact, it’s the kind of thing I usually like. But there’s something about the twisted-candy-wrapper-ends that bugs me. Good for candy. Not good for elevator products. Know what I mean?


  1. If you remove the elevator co. 'candy wrapper ends' you get something with no visual connection to an elevator. As it is, it evokes the gate you have to slide aside in older elevators. If only because I was in one last week.

    In any event, it's ripe for an overhaul. The typography in both examples is fairly horrific.

  2. I'm not sure by what criteria the type in the Smarties logo can be considered horrific. I think it's pretty damn righteous.