In my on-going effort to transfer some of the content management of this blog over to you, the readers, I’m showing two images today that may just spark some debate. They were suggested by a friend and P*S* Reader, and I agree with her for the most part, but I think some of you won’t, and I encourage you to leave some comments and hash it out.
This growing chain of bake shops has a thoughtful and well-implemented identity system that goes well beyond this charming logo with the handsome type and quirky jester character. The name is also quite nice.
I’m decidedly not a fan of the tie-dye aesthetic, first of all. I imagine it’s a production nightmare, but it also evokes the nasty, bitter taste of frosting overloaded with food coloring.
My other big beef with this is one I blogged about a few weeks back. The logotype is meant to look hand written, but it’s a font (and a questionable one at that). Obviously the point is to give it a personal touch, but, while the cupcakes may be baked by Melissa, the name clearly ain’t written by her.
Thanks to Katie Kosma for the suggestion.