Friday, August 6, 2010

J.R. Watkins packaging and website

It’s safe to say that most of the Pr*tty work I feature here isn’t, in the conventional sense, pretty. This, however, is a happy exception.

It’s always baffling to see such a clear and distinctive aesthetic in the design of a product’s packaging, only to find the corresponding website is a total betrayal of that aesthetic. I understand that certain functionalities trump style, but as my wife would say, if you’re gonna be a bear, be a grizzly. The packaging has claws, the website has ill-fitting dentures.

Thanks to P*S* Reader and dish soap hoarder Jennifer Chan (it is Chan, right?) for sending the image and suggesting the website as a counterpart.


  1. At a first glance I thought the product was whiskey until I actually read the label.

  2. Dish Soap for your liver.