Monday, August 2, 2010

Fold-Pak and Pactiv




Pr*tty
If this were the logo for a game show about cardboard boxes, I would be the first in line to spin the giant box cutter. No whammies!

Sh*tty
That poor circle is trapped in a spherical cage of emotion.

Well, maybe I’m projecting the emotions myself. I can’t help it. Circle abuse really gets to me. Don’t worry little friend, one day you’ll roll free with the other circles, liberated from the tyranny of bad design.

3 comments:

  1. Poor circle, indeed. What does it have to do with packaging, anyway?

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  2. Imagine the stripes as the container and the circle as the contained object. Packaged. Yeah, I know. I worked at Landor when this was done (not by me). I never had much beef with the symbol. I always felt it was the type that was an atrocity committed upon mankind.

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  3. Thanks for the insight Jon. I could think of so many better ways to icon-isize the container/contained relationship. And yes, the type is problematic, to be sure.

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