This is exactly the sort of thing this blog was intended for. Who would think to find such a simple and handsome typographic execution on the front of a big industrial crane? The crane is a pretty cool piece of machinery in and of itself, too. But when I took this picture, I never thought I’d find a counterpart for it.
So it was a nice surprise to have this in the opposing lane as I sat in traffic this holiday weekend. A sweet looking crane, but with a bizarre and terrible logo mucking up its front end. A good reminder to keep my camera nearby!