Dropping out the i is a bit much, but the typography and overall look here is unexpected and truly different than everything it’s surrounded by on the shelf. Also, they taste pretty good.
Each of the logos across the top is worthy of its own blog post, but the product logo is my primary target. I get it... they’re called Munchies Cheese Fix: a thinly veiled nod to an audience of hungry potheads. But in that case that typeface should be less ugly and childish, and more wacky and psychedelic. In fact, maybe the shelving unit should have a black light installed just for these.