Thursday, June 17, 2010

InVite and Vitamin Shoppe




Pr*tty
My perception of “health” and vitamin stores is that they’re pretty cheesy and disingenuous in their offering. This simple, handsome logo actually goes a long way in changing that perception. Dare I say it sort of reminds me of the brilliant Victoria and Albert Museum logo?

Sh*tty
This one, on the other hand, convinces me that my perception is all too justified. In fact, I wouldn’t be surprised if vitamin pills were actually made of grade school paste and shredded copies of Parade magazine.

2 comments:

  1. the (awesome) museum logo you shared reminds me of this (less awesome) one:
    http://www.parool.nl/static/FOTO/pe/13/13/14/media_xl_165389.jpg

    ReplyDelete
  2. In the end, I think that the grade school paste is the right answer - no matter what the logo looks like

    ReplyDelete