My perception of “health” and vitamin stores is that they’re pretty cheesy and disingenuous in their offering. This simple, handsome logo actually goes a long way in changing that perception. Dare I say it sort of reminds me of the brilliant Victoria and Albert Museum logo?
This one, on the other hand, convinces me that my perception is all too justified. In fact, I wouldn’t be surprised if vitamin pills were actually made of grade school paste and shredded copies of Parade magazine.