InVite and Vitamin Shoppe

Pr*tty

My perception of “health” and vitamin stores is that they’re pretty cheesy and disingenuous in their offering. This simple, handsome logo actually goes a long way in changing that perception. Dare I say it sort of reminds me of the brilliant Victoria and Albert Museum logo?

Sh*tty

This one, on the other hand, convinces me that my perception is all too justified. In fact, I wouldn’t be surprised if vitamin pills were actually made of grade school paste and shredded copies of Parade magazine.