A simple formula. Fun clothes; fun photo; staying on brand; and while it could be executed better, displaying the price point (to let people know they can afford it).
This attempts a similar formula, but is somehow an ugly mess of a thing. Among it’s many crimes is that the designer’s name is cut off by the photo in the foreground. Granted I’m not in the target demographic, and those who are probably don’t have trouble reading the name. But I was pretty sure it read “Annalp Suiyrt” until I did my research.