Tuesday, March 9, 2010

Sonia Rykiel at H&M and Anna Sui at Target

A simple formula. Fun clothes; fun photo; staying on brand; and while it could be executed better, displaying the price point (to let people know they can afford it).

This attempts a similar formula, but is somehow an ugly mess of a thing. Among it’s many crimes is that the designer’s name is cut off by the photo in the foreground. Granted I’m not in the target demographic, and those who are probably don’t have trouble reading the name. But I was pretty sure it read “Annalp Suiyrt” until I did my research.


  1. Until you did your research... by reading the body copy five inches below the headline? :) Heh.

  2. Rebecca, reading body copy is SO overrated!

  3. Maybe Anna Sui is slow paying her invoices...