Monday, March 1, 2010

Sam Adams and MGD 64 commercials

There’s nothing particularly incredible about the Sam Adams commercials. But their unwavering consistency, and simple, compelling messaging are admirable. It’s hard not to like these guys.

The basic premise here is decent enough: show people what 64 calories of other alcoholic beverage options amounts to. But then they totally foul it up with the ridiculous cut-away glasses gimmick. And how about that snappy finish? They exchange a “cheers” so morose you’d think someone just served them freshly squeezed kitten juice. It’s just a weird wine glass you f*cking yuppies.

1 comment:

  1. I agree wholeheartedly. The MG64 commercial basically asks, "Would you rather drink a little, or a lot?", making no comments on the flavor of MG64 compared to the "regular" Miller. Whereas Sam Adams faces the main issue between anything "regular" and "light", taste. They even back it up with a hard fact. I wish more advertising could be as straight-forward as these Sam Adams' ads.