Tuesday, January 12, 2010

School of Visual Arts and FIT

This is a fun series of posters/ads designed by the great Gail Anderson and illustrator Terry Allen. One might question the use of the Obama quote for an art school ad, but since these exist in the broader city scape, they do an admirable double duty as public service announcements. You can learn a bit more about these here.

All in all, these ads don’t look so bad. But the copy writing here is so unsophisticated, that they always bore/irritate me when I see them. I also don’t like that they misuse the FIT logo by cramming it in the corner like that. Graphic standards, fellas... use ’em.


  1. Yep. You're totally right. But you do have to think about their target audience. One campaign gets to target a whole creative sector, the other is targeting only fashion. I've almost never seen good advertising for fashion education. Or photography.

    The best(/worst) copy: "Where creativity gets down to business." Puh-lease.

  2. Actually Pnply, FIT, while historically a Fashion school, has a broad range of art and design classes/degrees available. So, in a way, sticking with the name Fashion Institute of Technology, is yet another bad design decision on their part.