I don’t ski, but this logo has a lot of appeal to me. The typography is nice, even that little swash on the A. The holding shape has an appropriately sporty and touristy feel. And you can’t go wrong with black, white, and red.
But the thing that’s really throwing me is the flaming bear paw. I just do not get it. It’s as if they had too many ideas they couldn’t let go of, and decided to include this extra bit to get it all in there. It clearly has meaning, but it’s given no real importance in the way it’s treated.
Any insight from the skiers out there? Pr*tty or Sh*tty?
Also, demerits for a decidedly boring website.