Wednesday, December 2, 2009

Wednesday Waffler: Stratton VT

I don’t ski, but this logo has a lot of appeal to me. The typography is nice, even that little swash on the A. The holding shape has an appropriately sporty and touristy feel. And you can’t go wrong with black, white, and red.

But the thing that’s really throwing me is the flaming bear paw. I just do not get it. It’s as if they had too many ideas they couldn’t let go of, and decided to include this extra bit to get it all in there. It clearly has meaning, but it’s given no real importance in the way it’s treated.

Any insight from the skiers out there? Pr*tty or Sh*tty?

Also, demerits for a decidedly boring website.


  1. I'm a skier and have actually skied at Stratton, although my family used to own a condo at a competing mounting about 15 minutes away. Despite being a designer, ski resorts are usually the only place my intuitive designer sense doesn't kick in, mainly because I want to ski in 2 feet of fresh powder (out west, of course, as Stratton is in VT).

    We never liked Stratton because it's a boring mountain that's always too crowded with asshole rich people. So while their logo may be pretty, the mountain itself is not.

  2. they needed that element there so they could more fully rip off the Session Beer label?

  3. I see your point Laura, but I wouldn't say this is a rip off. I don't think Session owns that holding shape. If Stratton had used something like the script face Session uses, I'd be prepared to agree with you. That said, the Session beer label is definitely better.