Friday, December 18, 2009

Steinway Street Partnership

I’m happy to leave the realm of rebrandings up to Brand New. But sometimes things are too local to be covered there. In this case it’s so local it’s practically in my backyard.

Clearly something is afoot on Steinway Street. This ad not only uses a nice, clean design and some really fun illustrations, but the new logo is a beautifully drawn bit of typography. Looking just at the identity design, Steinway Street is giving almost anything comparable in Manhattan a run for its money.

I can only hope this site is soon to be a thing of the past, and the above bus shelter ad isn’t just a fluke. Stay the course Steinway, stay the course!

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