Wednesday, November 11, 2009

Wednesday Waffler: Gym Source

I’m fully prepared to denounce the orange and blue rectangle and the uninspired, lower-case Helvetica italic, but I actually kind of like the -G—S- mark. It has just enough typographic wit to be interesting, and the curve in the bar gives it a degree of palpable weight that shows there’s some thought at work here.

A bit of spit and polish, and this logo could really be something. Then again, I could be mistaken.

Pr*tty or Sh*tty?


  1. agreed that the mark shows promise. I think right now the G and S are too prominent, it can be hard to see the barbell. maybe it needs to be a handweight.

  2. yeah, that G-S IS quite nice...