Thursday, November 19, 2009

Times Square Alliance and Grand Central Partnership

It seems like you can’t walk more than a few blocks in Manhattan without stepping into a different business district whose identity is slapped up on garbage cans, newspaper boxes, and sanitation worker uniforms (among other things).

The electric T holds its own in the visual onslaught that is Times Square.

A meaningless intersecting squares icon, paired with badly typeset Futura Black (upper and lower case tightly kerned, over all upper case loosely kerned?). You have to wonder if anyone involved in this design paid any attention to the fact that this district sits in the shadow of one of the most iconic buildings in the city. A clear case of irrationally fearing the obvious.

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