I don’t drink coffee, so the Starbucks brand is of little interest to me. Which means I’m also indifferent to most of their design work. I do, however, like the way this campaign looks.
But I also have issues with the copy writing here. I get it. They made some missteps, and they're trying to own up to it. But I don’t see how acknowledging you might get a bad cup of coffee, and might not get a comfortable seat helps their cause. Why not simply say, “You’ll get to enjoy a good cup of coffee while sitting in a comfy seat,” and then deliver on that claim?
Pr*tty or Sh*tty?