Ever notice how when you see something you like, you start to see it everywhere? I never would have expected to love this typeface, but I keep seeing it, and it just keeps looking awesome.
I suppose the same could be said of seeing something you don’t like, too. Unfortunately, Brush Script is all too common and all too heinous, which makes it’s use in a major ad campaign for a world class institution such as the Bronx Zoo all the more egregious. I happen to know Deutsch is responsible for this, so let’s all wag our fingers in their direction.
Extra credit to anyone who can spot the other typographic crimes committed in the Zoo image. By the way, it’s a screen grab from this video.