Tuesday, April 16, 2013

Love is in the Air: Hardware

Picking up that industrial flavor from the previous post, today’s affections are focused on the toolbox.

These logos employ simple but effective, great-looking typography. And some of my favorite things are at work here: holding shapes; bold condensed type; and in the case of DAP, a bold use of the obvious. (Too bad they updated this logo, as I find this version, complete with low-grade printing, utterly enchanting.)

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