Love is in the Air: Ain't it Obvious?

I mentioned this on Tuesday, and regular readers will know I swear by it: sometimes the obvious idea is the best one, especially if it’s well executed.

It doesn’t hurt that the TIP (Transport International Pool) logo, by way of its obviousness, also happens to have more of that bold, condensed, oblique type I love so much. Sorry for the poor image quality, get a better look here.